I've been making videos for 23 years and in that time no other client or project has required me to be more committed than YouTube. Obviously, being both sides of the camera is a challenge in itself, but more than just making the content, making a channel successful requires a multitude of other skills. Do I even have these skills? I'll be the first to admit that I'm a creative first and business person second, so really looking at YouTube as a business, at those who have succeeded on the platform and figuring out why, has been a real eye opener. My friend and client Jeven Dovey has been a great source of knowledge and inspiration, his channel is only 5K short of a million. The other champion for me is Ed Lawrence, who has really helped me focus on more than just making the video - but making thumbnails and correctly implementing AdSense advertising. I'm no graphic designer, but I can put things together graphically, so I have listened in to Ed Lawrences advice and used my game. I'm not where I want to be in YouTube, yet. Whilst my channel is monetised, I need to commit more time and ultimately make more content, regularly. Only then, will it become a bonafide revenue stream. I'm going to make this happen, so I'm cranking things up a notch and I'm proud to have just released a video that shares my experience, core skills and knowledge to help others make content too. I'm very proud of my YouTube channel - The Filmmakers Workshop and what you see is this version of me, the me that is fit for purpose, fit for YouTube. I'm ready to analyse my progress and listen to those who have succeeded. If I need to change things up to make the channel succeed, I will, so, cheers! here's to a fresh start
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AuthorAdam Loretz. Archives
February 2024
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