,For those individuals and agencies who are new to commissioning video, do not despair, Loretz Visuals is at your service, ready to take you through the production process.
This process has 3 elements; Pre - production, Production and Post Production.
Pre Production is crucial to a successful film, no stone should remain unturned.
Firstly, the purpose of the video and the call to action is made clear and both script and shot list devised to balance your needs with your budget.
Parallel to the creative needs are the technical requirements of the project, including possible hire costs for kit, insurance, travel and accommodation.
Subject to any auditioning process, performers and locations are booked, model release forms, signed and prepped at this point.
Many businesses have brand guidelines, which are a great starting point for Loretz Visuals to create a film which is on brand. With or without defined brand guidelines, we'll discuss items such as, logo placement, animations, lower thirds (The titles of the names of participants) voice over artists and music too.
We are able to incorporate a wide range of assets and archive to develop rich content for your film. One element all social media should include, are subtitles. Many videos autoplay with the sound off and in terms of search, subtitles are critical for search engines to find out about your content and help your audience find your film.
Consider too, where you want to distribute your film, so we can factor in square or even portrait format video for instagram and Facebook.
If the shoot is complex, or requires aerial video, a recce may be required. Once the needs and budget are clear, an estimate will be provided as well as a project document. The project document includes a schedule of works along with terms and conditions. This needs to be signed by both parties for their mutual benefit, securing rights and setting expectations.
The filming. Lights, camera, autocue...action! Need a green screen? we've got that covered too!
During this part of the production process, the recorded footage is assigned keywords and selections are made of the best shots, takes or performances.
In some circumstances, clients supply a guide as to what they would like included in the edit and leave it to our editors to create the first draft. Many agencies, especially where the subject matter is very technical may use specialist staff to review and make selections.
In this case, edits of individual interviews known as 'string outs' are created for agency staff to choose in and out points which will form the 'selections' first draft edit. With these selections, we build your edit and get this crucial flow of information signed off.
Often, the interview layer provides the foundation, it gives the film a fixed duration on top of which the second stage is to add the B roll. B roll is the footage of locations and actions which illustrate what is being talked about, or it can be assembled from text, still images or animation.
The third stage is to add logos, titles and music. Music can be bought, composed or licensed for free (royalty free music requires a title recognising the work of the artists, typically at the end of the film.) Loretz Visuals currently uses Artist.io, where clients can choose any tracks for inclusion in their films.
Once this stage is complete, the first draft is ready for a complete evaluation.
With good planning, once the first draft is signed off, a typical corporate film (3 mins) will only require two rounds of small amendments.
However long the project or film, we will keep you in the picture through out the production process.
It's all in the planning.
Subtitles created for Philip Bloom/Sony FS5 mini documentary