For those individuals and agencies who are new to commissioning video, do not despair, Loretz Visuals is at your service, ready to take you through the production process.
This process has 3 elements; Pre - production, Production and Post Production.
Pre Production is crucial to a successful film, no stone should remain unturned.
Firstly, the purpose of the video and the call to action is made clear and both script and shot list devised to balance your needs with your budget.
Parallel to the creative needs are the technical requirements of the project, including possible hire costs for kit, travel and accommodation.
Subject to any auditioning process, performers and locations are booked, model release forms signed and prepped at this point.
Many businesses have a marketing style guide, this is a great starting point for Loretz Visuals to create a film which is on brand. With or without a style guide, we'll discuss items such as, logo placement, animations, lower thirds (The titles of the names of participants) voice over artists and music too.
We are able to incorporate a wide range of assets and archive to develop a rich and rounded film for your film. Whatever it takes to tell your story.
The filming. Lights, camera, autocue...action - we've got that covered!
During this part of the production process, the recorded footage is assigned keywords and selections are made of the best shots, takes or performances.
In some circumstances, clients supply a guide to what they would like included in the edit and leave it to our editors to create the first draft. Many agencies, especially where the subject matter is very technical may use specialist staff to review and make selections.
In this case, edits of individual interviews known as 'string outs' are created for agency staff to choose in and out points which will form the draft edit. With these selections, we build your edit and get this crucial flow of information signed off.
Often, the interview layer provides the foundation, it gives the film a fixed duration on top of which the second stage is to add the B roll. B roll is the footage of locations and actions which illustrate what is being talked about, or it can be still images or animation.
The third stage is to add logos, titles and music. Music can be bought, composed or licensed for free (royalty free music requires a title recognising the work of the artists, typically at the end of the film.)
Once this stage is complete, the first draft is ready for a complete evaluation.
With good planning, a solid first draft of a typical corporate film (3 mins) will only require two rounds of small amendments. It's all in the planning.