Last week, Sony ambassador and popular filmmaker, Philip Bloom commissioned Loretz Visuals to create subtitles for his epic review of the Sony FX9 video camera. Yes, I said epic; the review runs for 1 hour 54 minutes. It’s a deep dive in to the cameras performance and AI based autofocus technology.
As such, there’s technical terms and complex information in abundance, as well as Philips stunning cinematography. Subtitles ensure that the technical terminology, products and brand names are correct and, most importantly, you can get the message wherever you are.
The benefits of subtitles are far reaching and in this case, assist those for whom English isn't their first language and provide a template for other language versions. As a long form video, subtitles especially help combat concentration fatigue and enhance the overall viewer experience. For search optimisation, subtitles help the YouTube algorithm position the video to relevant brands and promote it to targeted audiences.

Next time you are putting a budget together for your next video it's worth considering your audiences needs. Crafting your videos visuals and audio are not going to guarantee the  message gets through to your audience. Subtitles provide an extra hook to help keep your audience connected. 

Contact Adam Loretz today to discuss your production needs.

The DJI Osmo Pocket has been available for about 16 months and with some decent firmware upgrades and little competition, it's still my pick as best small video camera of 2020. Recently, I made a short video covering the video features as both a filmmaker and father, where this little pocket rocket shines equally. #vlogging #bestsmallvideocamera #videoproduction #gimbal