Multiple revenue streams are important for freelancers and independent video producers.
You never know when a client will suddenly drop that a job is cancelled, or postponed.
It may of course not even get to that. Things may just go quiet, work dries up and despite calls around, new showreel and marketing binge on social media you can end up with nothing. It's a worst case scenario.
Personally, I have always been pretty lucky; as a director, camera op and editor, I can turn my hand to multiple positions, however there's always the odd time when you stop and remind yourself you should use any free time to make your own luck. Luck of course being in the form of making your own content. For several years I have worked with the BlackBox Global platform to sell my stock footage and curate footage for others. It's ok, I've sold video clips and music tracks (on Pond5), but it's not enough money, so no time to sleep, I've gone on to cultivate other revenue streams.
For many years I have produced content for my filmmaking YouTube channel The Filmmakers Workshop. It has opened up some great opportunities to work with and interview some great filmmakers, including directors Drew Casson, David L G Hughes, cinematographers Philip Bloom, Trevelyan Oliver and Tom Swindell as well as Hollywood DOP Shane Hurlbut, This channel has been a great marketing tool and helped me get paid work. Today, the channel is monetised and I'm looking to open it up for sponsorship opportunities. Like lots of things it's a WIP. It is also not the only kind of channel....
Recently, I've wanted to expand my offering and utilise my own footage and stock assets to create some relaxing videos to help people find a chill vibe, study or work to, or even sleep. Using some free content from Pexels.com as well as my own B roll and music from artlist.io I have set sail on this journey and am distributing it on my alternative label Hatchlightmedia. Why @hatchlightmedia? Well, let's just say for many years my office was in the loft. When the hatchlight was on, I was up there making money.