Eerie blog post title aside, Australian filmmaking company Blackmagic have been turning things upside down recently with some new production gear and I felt it was time to bring that magic to Loretz Visuals offering.
A huge aspect of filmmaking is procuring the highest quality images possible and with the launch of the Blackmagic Pocket cinema camera 4K, it seemed like this could be the solution for high end work. To be clear, I’m taking about short films, commercials, single interviews or music video. In this content, often stylised imagery and dynamic range is critical and where raw video is required. Raw what? Yes, like in photography, video can now be shot on some cameras in raw formats. The benefits being, that with visually lossless compression and the ability to stylise or amend the footage in the editing phase, this new Blackmagic equipment offers Loretz Visuals more creative freedom. The colour science of Blackmagic cameras is World class, skin tones look simply beautiful.
Before offering new technology, I always test equipment thoroughly first. Passion projects are the best test bed for this, where I can experiment and master my craft. Straight off the bat I filmed a piece to camera. A testimonial from a client. Secondly, I filmed an AirBnB for a friend. This time shooting interiors with the camera on a gimbal, to float around and add a graceful dynamic.
There’s a best camera for every film. For longer form content, wet weather, 360 video or just remaking low key, the arsenal at my disposal now covers every event. With an open mind, 2019 is my 20th year in video production, always learning, understanding my clients needs and connecting them with the right visual solution.