As a video editor, most days you are just given the pieces of the puzzle, the video assets and told to create the bigger picture. Make this, make sense. These pieces, this story. This can be daunting. You can edit a video a million different ways.
So how should you edit your video assets?
Having edited for Porsches DriveTribe channel for a year now, it certainly helps to have familiarity with the assets. From this familiarity, I know the importance of the years events and the narrative of the edit has partly written itself. Before applying effects or animation, you need to ask yourself, how can these images work together? One way is to look at causal relationships; look for a start and a stop in a sequence. A moment, a flash, a quick cutaway. Truncate these starts and stops. Edit. Look for graphic matches, where a shape or movement is mirrored in two shots. Where you have dialogue that's interesting, but the shot is not dynamic, J and L cut with some action to illustrate what is being said. Finally, use music to set the tone and drive, literally, the edit along.
Some concepts I use regularly. Let's talk about your video project. First, here's how I got on with the Porsche edit.