The truth is, people use YouTube for search, like a visual Google, no wonder Google bought it. Connecting people with products via advertising and affiliate links make it awesome if you are a creator and want to build revenue streams.
Whilst my YouTube channel, The Filmmakers Workshop is about filmmakers and providing in depth reviews and interviews, I cannot ignore what my audience want. In the main, they want answers; is camera X good in low light and does camera Y have great autofocus. As such, I've been making more short videos, sharing insight and providing a different kind of valuable, watchable content. This is the future of The Filmmakers Workshop - A little bit of this and a little bit of that. The FW is a business after all.
I'm also adding links to affiliate programmes and open to sponsorship and paid for programming. Contact me to discuss your product needs. firstname.lastname@example.org